Marketing Automation Features

What are top features of MARA, used for better marketing automation

List of top features used in marketing automation

The following list of features is not complete. If you register for a free account you can benefit from all of these and the ones missing from the list below. Find out what makes the best marketing automation software.

Most Common Marketing Automation Features

 MARA features
Setup & Integrations
Ecommerce platforms plugins/modules/extensionschecked
Standard ecommerce/email events tracked by defaultchecked
Custom events trackingchecked
Auto-tracking and user identificationchecked
TagManager supportchecked
Account Management & Support
Scenarios/Predefined campaignschecked
User Management and Roleschecked
In-app help documentationchecked
Setup user communication limitschecked
Other support channels, Skype/Email/Phone/Chatchecked
PUSH Notifications
1-click installationchecked
Deliver based on behaviourchecked
Dynamic content and tagschecked
Instant delivery for entire listchecked
Custom UTM-trackingchecked
Email Marketing
Newsletters, product data includedchecked
Transactional Email Workflows, based on user behaviourchecked
Automated, recurring newsletterschecked
Advanced but simple drag&drop visual email editorschecked
Unique coupon codes generationchecked
A/B testing of content, subjectchecked
Email Provider A/B testing (Sendgrid/Amazon/Sparkpost/ElasticEmail/Mailgun/Mandrill/any SMTP)checked
Dynamic email personalizationchecked
Include product recommendations inside emailchecked
Advanced user segmentation, based on attributeschecked
Advanced event-based user segmentations, including product data conditionschecked
Campaign level customizable UTM trackingchecked
Direct edit of HTMLchecked
Product recommendations
Match your existing contentchecked
A/B testing of content, design and algorithmschecked
Fast delivery, in 0.5 secondschecked
20 built-in recommendations algorithms. Cross-sell/Upsell and otherschecked
Embed onsite on into other third party solutionschecked
Click and purchase reportschecked
Onsite Interactions
Email collector popups/widgetschecked
Gallery of templates you can use right awaychecked
Dynamic onsite messageschecked
Lots of triggers: click, on-exit intent, page-load, scroll, waitchecked
Advanced onsite segmentation, over 40+ ruleschecked
User data collection
Polls & Surveyschecked
Net Promoter Scorechecked
Predefined data collection campaignschecked
Facebook Integration
Collect emails from Facebookchecked
Auto-posting products slideshows/videoschecked
Reporting and statistics
Campaign detailed metricschecked
Ecommerce catalogue reportschecked
Custom segment evolutionchecked
Site activity reportschecked
User profile 360 viewchecked
Assisted conversions reportschecked
Third parties integration
Other email providers (Sendgrid/Amazon/Sparkpost/ElasticEmail/Mailgun/Mandrill/any SMTP)checked
Google Analyticschecked
External APIs to send new emailschecked
Coupon code request APIchecked
Javascript APIchecked
Add/Edit contacts server sidechecked
Sending Events APIchecked
Is there something missing? If YES, get in touch with us, become a client and we will add it!<button>I want all!</button>

The entire list of marketing automation features are the most common, used by the majority of our clients. Some small features were not added here, to keep things more clean. If you have questions regarding something very specific, please contact us.

Create me a FREE account

Ready to grow your business?