Marketing Automation Features
What are top features of MARA, used for better marketing automation
List of top features used in marketing automation
The following list of features is not complete. If you register for a free account you can benefit from all of these and the ones missing from the list below. Find out what makes the best marketing automation software.
Most Common Marketing Automation Features
| MARA features | |
|---|---|
| Setup & Integrations | |
| Ecommerce platforms plugins/modules/extensions |  |
| Standard ecommerce/email events tracked by default | |
| Custom events tracking | |
| Auto-tracking and user identification | |
| TagManager support | |
| Account Management & Support | |
| Scenarios/Predefined campaigns | |
| User Management and Roles | |
| In-app help documentation | |
| Setup user communication limits | |
| Other support channels, Skype/Email/Phone/Chat | |
| PUSH Notifications | |
| 1-click installation | |
| Deliver based on behaviour | |
| Dynamic content and tags | |
| Instant delivery for entire list | |
| Custom UTM-tracking | |
| Email Marketing | |
| Newsletters, product data included | |
| Transactional Email Workflows, based on user behaviour | |
| Automated, recurring newsletters | |
| Advanced but simple drag&drop visual email editors | |
| Unique coupon codes generation | |
| A/B testing of content, subject | |
| Email Provider A/B testing (Sendgrid/Amazon/Sparkpost/ElasticEmail/Mailgun/Mandrill/any SMTP) | |
| Dynamic email personalization | |
| Include product recommendations inside email | |
| Advanced user segmentation, based on attributes | |
| Advanced event-based user segmentations, including product data conditions | |
| Campaign level customizable UTM tracking | |
| Direct edit of HTML | |
| Product recommendations | |
| Match your existing content | |
| A/B testing of content, design and algorithms | |
| Fast delivery, in 0.5 seconds | |
| 20 built-in recommendations algorithms. Cross-sell/Upsell and others | |
| Embed onsite on into other third party solutions | |
| Click and purchase reports | |
| Onsite Interactions | |
| Email collector popups/widgets | |
| Gallery of templates you can use right away | |
| Dynamic onsite messages | |
| Lots of triggers: click, on-exit intent, page-load, scroll, wait | |
| Advanced onsite segmentation, over 40+ rules | |
| User data collection | |
| Polls & Surveys | |
| Net Promoter Score | |
| Predefined data collection campaigns | |
| Facebook Integration | |
| Collect emails from Facebook | |
| Auto-posting products slideshows/videos | |
| Reporting and statistics | |
| Campaign detailed metrics | |
| Ecommerce catalogue reports | |
| Custom segment evolution | |
| Site activity reports | |
| User profile 360 view | |
| Assisted conversions reports | |
| Third parties integration | |
| Other email providers (Sendgrid/Amazon/Sparkpost/ElasticEmail/Mailgun/Mandrill/any SMTP) | |
| Google Analytics | |
| External APIs to send new emails | |
| Coupon code request API | |
| API | |
| Javascript API | |
| Add/Edit contacts server side | |
| Sending Events API | |
| Is there something missing? If YES, get in touch with us, become a client and we will add it! | <button>I want all!</button> |
The entire list of marketing automation features are the most common, used by the majority of our clients. Some small features were not added here, to keep things more clean. If you have questions regarding something very specific, please contact us.